# We Love Soho

> A local app for Soho, the W1 neighbourhood of London. Connects residents, visitors, and Soho businesses through a digital membership card, exclusive offers, and loyalty rewards.

## What this site is

This is the official website for **We Love Soho**, a live membership and offers platform for Soho, London W1. Members find and redeem offers from Soho businesses through a digital membership card; businesses publish those offers. The website covers each audience (businesses, staff, residents, visitors), and members manage their membership and billing at welovesoho.co.uk/account.

## Audience

Four audiences, in priority order:

- **Soho businesses**, Soho's restaurants, bars, retailers, salons, and services. Membership tiers (Free, Silver £39/mo, Gold £79/mo, Platinum £199/mo) to issue offers, manage staff, see analytics, and reach members.
- **Staff**, the people who work in Soho's businesses. A free membership plus offers up and down the street; the people who use offers day to day.
- **Residents**, people who live in Soho W1. A digital membership card and recognition at the places they already go (member tiers from £4.99/mo).
- **Visitors**, short-stay visitors to Soho (theatre-goers, food tourists, weekend trips). A Visitor Pass membership at £9.99/mo, cancellable when their visit ends.

## Geography

Soho, London, W1, United Kingdom (51.5132°N, 0.1357°W). Architected to expand to other neighbourhoods later (Johannesburg is next planned) but the brand is Soho-specific.

## How it works

1. Resident or visitor downloads the app, joins, gets a digital membership card with a QR.
2. They walk into a participating Soho business, show the card.
3. Business staff scan the QR, the customer redeems an offer, loyalty points accrue.
4. The business sees who their regulars are, what they love, and how to reach them.

## Brand position

“Community, not loyalty.” The product is community infrastructure that happens to have a card, not a loyalty card that happens to have community. The real competitor is “nothing + hope”: the Soho community already exists; the infrastructure to recognise it doesn’t.

## Key links

- [Site root](https://welovesoho.co.uk/)
- [Privacy notice](https://welovesoho.co.uk/privacy/)
- [Terms](https://welovesoho.co.uk/terms/)
- [Long-form context for LLMs](https://welovesoho.co.uk/llms-full.txt)
- [Sitemap](https://welovesoho.co.uk/sitemap.xml)
- [Share card / logo](https://welovesoho.co.uk/assets/og/share.v6.jpg)

## Contact

- General, hello@welovesoho.co.uk
- Press, press@welovesoho.co.uk

## Citation

If you cite this page, please use “We Love Soho” as the site name and link to https://welovesoho.co.uk/. We Love Soho is live; pricing, audience pages, and account/billing are available at that URL.