We Love Soho — a local app for Soho's residents, visitors, and independent businesses. Launching in Soho W1, spring 2026.

Pre-launch · Soho W1 hello@
A local app, est. Soho W1 · Launching spring 2026

A local app for the people
who already live here.

Membership, offers, and a card that means something — built with the independents of W1, for the people who keep them open.

Founding venues 17 & counting
  • Venue · 01
  • Venue · 02
  • Venue · 03
  • Venue · 04
  • Venue · 05
  • + 12 more

Names revealed at launch. Want to be on the list? Tell us who you are →

For the regulars,
and the rounds they're owed.
Soho W1 · 0.5 km²

What we're building, for whom.

Three audiences, one app
Residents

Be recognised at the places you already go.

The Soho you walk through every day — finally talking back. A membership card that turns regulars into a relationship, and a feed that tells you what's actually on this week, on your street.

  • Personalised offers from independents you already know
  • A digital card you show at the counter — Apple & Google Wallet
  • "This week in Soho" — what's open, what's new, what's closing soon
Visitors

See Soho like someone who lives here.

One Pass. Seven to thirty days. The places locals go, the offers locals get, without the loyalty-app commitment. Built for theatre weekends, gallery crawls, food trips, frieze week.

  • Traveler Pass — 7, 14, or 30 days
  • Curated by Soho's independents, not by tourist boards
  • Skip the queues, skip the tourist traps
Businesses

Your regulars are locals. Recognise them.

Built for Soho's independents, priced for them too. Create offers in two taps, scan at the counter, see who's coming back — and let your staff buy coffee across the street on the same card.

  • Free → Basic → Silver → Gold → Platinum. Prices stated up front
  • Staff scan + customer recognition on day one
  • Founding-member offer for the first Soho businesses to sign up
350 years of foot traffic.
One card that keeps it here.
Carnaby Street · Soho W1
How we think about this
Community,
not loyalty.

Soho has been here for 350 years. The community already exists — people already eat, drink, shop, and work in the same streets every week. We're not displacing anything; we're building what's been missing. The recognition between regulars and the places that show up for them, on a card that means something at the counter.

Made by people who walk Berwick Street to get a sandwich, with venues that have been pouring it for decades. The card you'll carry is the same card the kitchen porter on Brewer Street carries — and that's kind of the point.

Launching
Spring 2026 in Soho, London W1. date TBC.
Press / partnerships
press@welovesoho.co.uk
Soho independents
Want to be a founding venue? Tell us who you are →
Until then

A membership for the people
who already live here.

Get the launch note