Cookie Policy
Last updated: October 2026 · welovesoho.co.uk
What this policy covers
This policy explains how We Love Soho uses cookies and similar technologies on welovesoho.co.uk and its subdomains. It does not cover the We Love Soho mobile application, which stores data locally on your device and does not use browser cookies.
What we use, in short
We use a small number of essential cookies and stored preferences to make the site work. With your consent, we also use Google Analytics to understand how the site is used so we can improve it, and, if you arrived through a friend's invite or share link, a first-party referral cookie that remembers who invited you. You choose each one separately in the cookie notice, neither is used until you turn it on, and you can change your mind at any time.
We do not use:
- Advertising or retargeting cookies
- Social media tracking pixels (no Facebook pixel, no LinkedIn Insight, no TikTok pixel, or similar)
- Third-party profiling cookies of any kind
We do not use Google Ads or any third-party advertising cookies, and we do not share your data with advertising networks. Any remarketing we do runs inside our own app using your in-app activity, is described separately in our privacy notice, and does not involve Google Analytics advertising features.
Cookie categories
We group what we use into three categories:
- Essential. Needed for the site to function and to remember your choices, including your cookie and theme preferences and keeping you signed in to your account. These do not need your consent because the site cannot work properly without them.
- Analytics (consent required). Google Analytics 4, used only after you accept it, to measure how the site is used (for example, which pages are visited and roughly where visitors come from). These stay switched off unless you accept them.
- Referral (consent required). If you open a friend's invite link or a link someone shared from the app, a first-party cookie remembers who invited you, so they can be credited if you join later. This is set only if you allow invite links in the cookie notice. If you don't, we only pass the invite along in the page address for that visit, and nothing is stored on your device.
Analytics: Google Analytics (only with your consent)
When you accept analytics in the cookie notice, we use Google Analytics 4 (measurement ID G-NYGSFYMS6P) to understand how people use the site. We use it in consent mode: analytics storage is switched off by default, and Google Analytics does not set analytics cookies or send us any measurement about your visit until you have accepted. If you decline, or if you take no action, analytics stay off.
If you accept, Google Analytics sets its own cookies (typically named _ga and _ga_<container>) to tell repeat visits apart and measure usage. Google acts as our data processor for this. We have configured analytics-only consent: advertising storage, ad personalisation, and ad-related data sharing are all left switched off.
Google Analytics involves transferring some data to Google, including to the United States. Google relies on safeguards for such transfers, including the UK extension to the EU-US Data Privacy Framework and standard contractual clauses. We keep Google Analytics event and user data for 14 months, after which Google deletes it; aggregate, non-identifying reports may be kept longer. For more detail, see the privacy notice and Google's own policies.
Our lawful basis for analytics cookies is your consent. You can withdraw it at any time (see "Changing or withdrawing your consent" below).
Referral cookie (only with your consent)
Members can invite friends, and share offers and venues from the app, using a personal link. When you open one of these links on welovesoho.co.uk and you have allowed invite links in the cookie notice, we set a first-party cookie called wls_ref holding the invite code of the person who shared it, and, for a shared offer or venue, wls_share_link_id identifying that share. If you then create an account, we use them to credit the person who invited you under our Rewards & Referrals Terms.
They last for our referral window (currently 30 days, and never more than 12 months), are only read by We Love Soho, and are never shared with advertisers. If you don't allow invite links, or haven't chosen yet, we don't set them: the invite is carried in the page address for that one visit instead. Turning invite links off in the cookie notice (or choosing Reject all) also deletes any referral cookie set earlier. This choice is separate from analytics: you can allow one without the other.
Our lawful basis for the referral cookie is your consent.
Cookies and stored preferences in detail
The theme and cookie-choice preferences are stored in localStorage, not as HTTP cookies: they never leave your device. The Google Analytics and referral cookies above are only set if you allow them in the cookie notice; if you don't, or take no action, they are not set.
Payment provider cookies
When you complete a payment on welovesoho.co.uk, you interact with Stripe's payment flow. Stripe may set their own cookies to process the payment securely and prevent fraud. These cookies are subject to Stripe's own cookie policy and privacy notice. We Love Soho does not access or control these cookies.
Your rights under UK PECR and UK GDPR
Under the Privacy and Electronic Communications Regulations (UK PECR) and the UK GDPR, you have the right to:
- Know what cookies are set and why
- Refuse non-essential cookies, including analytics
- Withdraw consent at any time
Our essential cookies and stored preferences do not need your consent, because the site cannot work properly without them. Our analytics cookies (Google Analytics) and our referral cookie do need your consent: they are switched off by default, you can choose each one separately, and they are only used if you turn them on in the cookie notice.
Withdrawing consent for analytics is as easy as giving it, and does not affect the lawfulness of any measurement that took place while your consent was active.
Changing or withdrawing your consent
You can change or withdraw your cookie choice at any time:
- Use the cookie notice to accept all, reject all, or choose analytics and invite links separately. You can reopen it here: change my cookie settings.
- Clear this site's data in your browser (see below). This resets your saved choice, so the cookie notice will appear again on your next visit and analytics will be off until you choose again.
- Use your browser's own controls to block or delete cookies.
If you decline, or clear your choice and take no further action, Google Analytics stays switched off and no referral cookie is set.
Managing cookies in your browser
You can clear localStorage and cookies at any time through your browser settings. This will reset your theme preference and cookie choice, remove any Google Analytics and referral cookies, and will log you out of your account.
Instructions for clearing site data: Chrome, Firefox, Safari.
Changes to this policy
We will update this policy if we change the technologies we use. The "Last updated" date at the top of the page will change accordingly. We will not introduce advertising or profiling cookies, or any new consent-requiring technology, without updating this policy and offering you a choice first.
Contact
Questions about this policy, or to exercise your rights: privacy@welovesoho.co.uk.
We Love Soho Limited, a company registered in England & Wales (no. 15895441). Registered office: 15 Ockford Court, Ockford Road, Godalming, GU7 1RT.