Your regulars
know your name.
Now your favourite
places will too.
A membership card you show at the counter. Offers from the businesses on your street. A Soho feed that's actually local, not a TripAdvisor list, not tourist recommendations. The places you already go, finally recognising you back.
From sign-up to recognised regular.
Sign up free
Create your account at welovesoho.co.uk or in the app. Join free, and choose a paid tier if you want more. You get your membership card the moment you sign up.
Find offers near you on Discover
Soho's restaurants, bars, cafés, shops, and services, with offers built for members. A personalised feed based on what's nearby and what you've used before. Not a tourist list.
Show the card, get the offer
At the counter, open Wallet and show your QR. The business scans it, done. No loyalty points to track. No "claim your reward" email. Just a regular who's recognised.
Start free. Upgrade when you want more.
All tiers get a membership card. Higher tiers add more offers, priority access, and deeper Soho perks. No contracts, cancel any time on the web.
- Your digital membership card
- Member discounts at participating Soho venues
- QR for fast counter redemption
- Apple Wallet and Google Wallet compatible
No contracts. Cancel any time at welovesoho.co.uk/account.
VAT not currently charged.
Your card is
always with you.
Add your membership card to Apple Wallet or Google Wallet. One tap from your lock screen: no app to open, no PIN to enter. It works in low-power mode.
When a business scans your card, the offer is redeemed instantly. No receipt to keep. No "remember to claim your reward" email.
on your street."