Visitor Pass

See Soho
like someone
who lives here.

One Pass. The places locals go, the offers locals get. No loyalty-app commitment, no "sign up for three years" energy. Built for theatre weekends, food trips, gallery crawls, frieze week.

Visitor Gold
£14.99
/ month, cancel any time
  • Your digital membership card
  • Member discounts at participating Soho venues
  • QR for fast counter redemption
  • Apple Wallet and Google Wallet compatible
Get Visitor Gold
What it is

A monthly membership.
Use it like a Pass.

The Visitor Pass is the same membership catalogue as residents use: a monthly subscription at £9.99 that gives you full Soho access. For short visits, sign up before you arrive, use it for your stay, and cancel on the web when you're done. No penalty, no runaround. The catalogue models it as a monthly visitor tier because Soho's regulars come back, you're welcome to stay on it as long as you like.

Skip the queues

Show your card, get served. No waiting for the manager to "look up your points."

Skip the tourist traps

Discover the places locals actually go: on Berwick Street, Dean Street, Greek Street. Not the tourist-board top-ten list.

Just Soho

Hyper-local. Every venue in the app is within walking distance of Carnaby Street. This isn't a London-wide app.

How it works

From arrival to offer: two minutes.

01

Sign up before you arrive

Go to welovesoho.co.uk, sign up for the Visitor Pass at £9.99/month. You get your membership card and Discover access immediately, before you've even landed.

02

Open Discover when you get to Soho

The app knows you're in W1. Offers from the places nearby: restaurants on Brewer Street, bars on Old Compton, records on Berwick Street. Chosen by the venues themselves, not a tourist board.

03

Show the card, get the offer, done

At the counter: open Wallet, show the QR. The business scans it in seconds. Cancel the subscription on the web when your visit is over, no penalty, no email back-and-forth.

On the map

Every offer, pinned
to the street it's on.

Open Discover and Soho lights up around you: every member offer dropped as a pin on the map, a minute's walk away. Karaoke on Poland Street, cocktails on Old Compton, a flat white on Berwick. Tap a pin, see the deal, walk in.

We Love Soho app: Discover map with offer pins across Soho
What the Visitor Pass gives you

Real venues. Real offers.

These are the kinds of offers you'll find in Soho. Specific venues, specific days, real value, not generic "10% off everything."

Bar & Grill
House Martini member offer
Sophie's Soho · Great Windmill St
Café
Free flat white with any pastry
Kaffeine · Great Titchfield St
Bar
Two glasses of house wine · £14
The Vintage Room · Berwick St

A sample of what members get: new offers added across Soho every week.

Please drink responsibly. drinkaware.co.uk. Alcohol offers are available to over-18s only; ID may be required.

Featured venue

Sophie's Soho
on Great Windmill Street.

A Soho institution for over a decade: buzzing bar, late dinners, and the kind of place you end up staying longer than planned. Members with the Visitor Pass can enjoy a House Martini member offer on selected weekday evenings. Show your card at the bar.

Please drink responsibly. drinkaware.co.uk. Alcohol offers are available to over-18s only; ID may be required.

Sophie's Soho on Great Windmill Street, a Soho bar and late-dinner venue
"One Pass. Three days.
Real Soho."